Businesses are perpetually searching for ways to appeal to their end-users and in the current world we live in, environmental responsibility is one way that a company can capture market share. Consumers are as educated as ever in a vast array of topics, the environment and sustainable energy being a few of them. Across the country executive teams in large companies are moving to sustainable business practices in order to: a) Help increase the bottom line, b) Protect the environment/reduce their carbon footprint, and c) Appeal to their environmentally-minded end users.
The Business Roundtable 2015 sustainability report shows how companies are actualizing sustainability projects through new strategies, job creation, and environmental enhancement. A total of 148 CEO’s submitted filings to the report this year highlighting their company’s’ initiatives. Some companies and CEO’s involved in the report include IBM, Johnson & Johnson, ITC Holdings, Macy’s Inc, Mastercard, Barclays LLC, Boston Consulting Group, Medtronic, Pfizer Inc, Pitney Bowes, PricewaterhouseCoopers, and PepsiCo to name a few.
TransCanada and CEO Russ Girling was also a part of the Roundtable, a firm that scores in the 88th percentile on the 2014 Dow Jones Sustainability Index. Russ highlights the broad reach that sustainability can have in the world, “ It’s a full life-cycle spectrum, from environment and safety to society and economy, that’s the conversation we’re having and the one we need to have today.” See Russ Girling speak in the video below:
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